About Us

Meet Your Coach

Bora Tri and Coach Reinaldo Freitas

Coaching for Every Athlete — Whether you're aiming for your first sprint triathlon, your fastest marathon, or a podium finish at an Ironman, you've come to the right place.

Hi, I’m Reinaldo Freitas — a USAT Level 1 Certified Coach, Ironman AWA Gold Athlete, and passionate endurance coach. With over 10 years of experience balancing life, work, and training, I help athletes of all levels train smart, stay healthy, and reach their potential.

Who We Are

Reinaldo Freitas — endurance athlete and certified triathlon coach. I’ve completed over 10 Ironman 70.3 races, 5 Ironman full-distance races, multiple marathons, and short triathlons. My proudest achievements include qualifying for the Ironman World Championship in Nice 2025 and chasing my Kona slot for 2026.

Our Vision

Our vision is to build a global community of resilient, inspired, and confident athletes. We envision a world where endurance sports uplift everyday lives, not complicate them. Through smart coaching and authentic support, we help athletes realize their true potential. At BORA TRI, every finish line crossed is a life changed for the better.

Our Mission

Our mission is to empower athletes to train smarter, race stronger, and live healthier lives. We deliver personalized coaching rooted in science, strategy, and heart. We aim to balance athletic excellence with real-life demands and happiness. At BORA TRI, success is measured not just by finish lines — but by transformation.

Why Choose Us

We Provide The Best Service and Experience

After years of competing and balancing a full-time job, running businesses, and raising a family, I understand the struggle — and the beauty — of endurance training. My coaching takes a holistic approach, focusing on smart training, mental strength, and lifestyle balance.

Who I Coach

Athletes of all levels — beginners taking on their first race, intermediate athletes chasing new PRs, and seasoned triathletes pushing their limits.

Our Team

Meet Adventours Team

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Andre Doe

Owner

Andre Doe

Hendry Brown

Tour Guide

Hendry Brown

Brian Cole

ATV Tour Guide

Brian Cole

Coaching Services

Coaching That Fits Your Life

Empowering athletes through smart, sustainable, and balanced coaching — because success should enhance your life, not consume it.
$195/mo

6-month commitment after a 1-month trial at $97.50

Triathlon Coaching

$145/mo

6-month commitment after a 1-month trial at $72.50

Running Coaching

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