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Meet Your Coach
Bora Tri and Coach Reinaldo Freitas
Coaching for Every Athlete — Whether you're aiming for your first sprint triathlon, your fastest marathon, or a podium finish at an Ironman, you've come to the right place.
Hi, I’m Reinaldo Freitas — a USAT Level 1 Certified Coach, Ironman AWA Gold Athlete, and passionate endurance coach. With over 10 years of experience balancing life, work, and training, I help athletes of all levels train smart, stay healthy, and reach their potential.
- 🏆 Ironman PB: 9:15
- 🏃 Marathon PB: 2:58 (Boston)
- 🏋️♂️ 1/2 Marathon PB: 1:21
Who We Are
Our Vision
Our vision is to build a global community of resilient, inspired, and confident athletes. We envision a world where endurance sports uplift everyday lives, not complicate them. Through smart coaching and authentic support, we help athletes realize their true potential. At BORA TRI, every finish line crossed is a life changed for the better.
Our Mission
Our mission is to empower athletes to train smarter, race stronger, and live healthier lives. We deliver personalized coaching rooted in science, strategy, and heart. We aim to balance athletic excellence with real-life demands and happiness. At BORA TRI, success is measured not just by finish lines — but by transformation.
Why Choose Us
We Provide The Best Service and Experience
After years of competing and balancing a full-time job, running businesses, and raising a family, I understand the struggle — and the beauty — of endurance training. My coaching takes a holistic approach, focusing on smart training, mental strength, and lifestyle balance.
Who I Coach
Athletes of all levels — beginners taking on their first race, intermediate athletes chasing new PRs, and seasoned triathletes pushing their limits.
Coaching Services
Coaching That Fits Your Life
6-month commitment after a 1-month trial at $97.50
Triathlon Coaching
- Weekly/Biweekly customized training in Training Peaks
- Unlimited communication via Training Peaks
- Training Peaks Premium account included
- Personalized race strategy (race-week call)
- 1x 15-minute call/month
- Moderate plan adjustments (1–2/month)
- Feedback and workout analysis in Training Peaks
- Tailored workouts (Power, Pace, HR, RPE)
- Free race day and nutrition strategy guidance
- One-time setup fee: $50
6-month commitment after a 1-month trial at $72.50
Running Coaching
- Fully custom training blocks (2–3-week blocks)
- Core and strength workouts included
- Regular check-ins and email support
- Training Peaks account included
- Moderate plan adjustments (1–2/month)
- Tailored workouts (Pace, HR, RPE)
- Race strategy guidance
- One-time setup fee: $50
- Delivery: Online via Training Peaks
- Payment: Credit Card, PayPal (charged on the 1st or 15th)


